Intel Announces Major Ultra Brand Ahead of Upcoming Meteor Lake Launch

Intel Announces Major Ultra Brand Ahead of Upcoming Meteor Lake Launch

Today, Intel introduces a significant update to its client compute branding with the launch of the new Intel® Core™ Ultra and Intel® Core™ processor brands. The new client branding begins with Intel’s upcoming Meteor Lake processors.

“Our client roadmap demonstrates how Intel is prioritizing innovation and technology leadership with products like Meteor Lake, focused on power efficiency and AI at scale. To better align with our product strategies, we are introducing a branding structure that will help PC buyers better differentiate the best of our latest technology and our mainstream offerings.”

–Caitlin Anderson, Intel vice president and general manager of Client Computing Group Sales

About the Branding Update: The new client branding structure incorporates several notable updates. They include:

  • Introducing Intel Core Ultra processor brand for the most advanced client processors.
  • Simplifying the Intel Core processor brand for mainstream client offerings.
  • Moving to Intel 3/5/7/9 processor tiering starting with Intel’s upcoming next-generation processors.
  • Evolving the Intel Evo™ Edition platform brand for Evo-verified designs.
  • Introducing Intel vPro® Enterprise and Intel vPro® Essentials device labels for relevant commercial systems.

Why It Matters: Meteor Lake represents an inflection point in Intel’s client processor roadmap. It will be the first client processor manufactured on the new Intel 4 process node. It’s the first client chiplet design enabled by Foveros advanced 3D packaging technology, and it will deliver improved power efficiency and graphics performance. It’s also the first Intel client processor to feature a dedicated AI engine: Intel® AI Boost.

The new branding structure is designed for Intel’s future client technology roadmap. These changes make it easier for customers to identify the right client solutions from Intel’s industry-leading partner ecosystem for their compute needs. And it will do so while emphasizing the prominence of the Intel Core brand that has been a staple of the PC industry for nearly two decades.

In March 2023, Apple unveiled its M1 Ultra, the world’s most powerful chip for a personal computer.

apple m1 ultra core

“By connecting two M1 Max die with our UltraFusion packaging architecture, we’re able to scale Apple silicon to unprecedented new heights,” said Johny Srouji, Apple’s senior vice president of Hardware Technologies. “With its powerful CPU, massive GPU, incredible Neural Engine, ProRes hardware acceleration, and huge amount of unified memory, M1 Ultra completes the M1 family as the world’s most powerful and capable chip for a personal computer.”